# Alex Hormozi study notes: index

Unofficial study notes built from Alex Hormozi's free public material (YouTube, The Game podcast, Acquisition.com free training and PDFs, public X posts). Not affiliated with or approved by Alex Hormozi or Acquisition.com. Paraphrased with source links and timestamps; check the source before quoting him. General business education, not legal, tax or financial advice. Results not typical; his results and examples are not a promise of yours. Counts and every source are in sources.md.

## Top 15 frameworks
1. **Value Equation**: four variables: raise dream outcome and perceived likelihood, cut time delay and effort and sacrifice. offers.md
2. **Grand Slam Offer build**: dream outcome, list every problem, turn each into a solution, use the delivery cube. offers.md
3. **Offer enhancers (scarcity, urgency, bonuses, guarantees, naming / MAGIC)**: make the same product easier to say yes to. offers.md
4. **Starving crowd / market selection**: pain, purchasing power, easy to target, growing; niche down 3 to 4 levels. offers.md
5. **Core Four**: warm outreach, cold outreach, post content, paid ads; pick one and go all in. leads.md
6. **Lead magnets**: a complete solution to a narrow problem, free or cheap, to attract ideal customers. leads.md
7. **Rule of 100 and More, Better, New**: 100 primary actions a day; scale volume before optimizing or adding channels. leads.md
8. **Lead getters**: customer referrals, employees, agencies, affiliates doing the Core Four for you. leads.md
9. **Hook, Retain, Reward** and hook sourcing: content structure for every post and ad. content.md (also leads.md)
10. **Branding as association and SPCL (status, power, credibility, likeness)** (video sourced, not a book framework): why audiences buy from a brand. content.md
11. **CLOSER**: clarify, label, overview past (pain), sell the vacation, explain away concerns, reinforce. sales.md
12. **3A reframe (acknowledge, associate, ask)** and the onion of blame for objections (both video sourced, not book frameworks). sales.md
13. **Six ways to raise lifetime gross profit** plus never lower prices / raise prices with anchor, split and prepay. pricing.md
14. **Money Models and CFA**: attraction, upsell (menu upsell steps), downsell, continuity; client financed acquisition levels 1 to 3 (free course, not in the book: level 3 is 30 day gross profit greater than 2 times CAC, the standard used in these notes); LTV to CAC targets (from a YouTube video, a separate framing) of 3, 6, 9 or 12+ to 1 depending on how automated the business is. money-models.md
15. **Scaling Roadmap and constraints**: ten stages by headcount, each with a named constraint and how to graduate, by business function (all ten lessons now transcribed); nail it before you scale; more and better of what works; competitive moats. scaling.md (hiring pieces: first five hires, internal five core functions, manager triangle, traits as trainable skills, in hiring.md)

## Recent additions
* Content: make content for buyers not views, the truth sells, proof in the trust economy, brand metrics (influence, direction, reach). content.md
* Leads: lead magnet types (reveal a problem, taste test, one step of many), referrals and gift cards, split test order, giveaways. leads.md
* Sales: what top salespeople do, ghost products, obstacles vs objections, educate before the sit down. sales.md

## Core formulas
* Value Equation ($100M Offers book): Value = (Dream Outcome x Perceived Likelihood of Achievement) / (Time Delay x Effort and Sacrifice).
* Money model target (Money Models course, CFA level 3): 30 day gross profit greater than 2 times CAC.
* MAGIC naming ($100M Offers book): Magnetic reason why, Avatar, Goal, Interval, Container word. offers.md

## Source types
Every citation is one of: video (YouTube auto transcript), podcast (The Game, YouTube auto transcript), course (Acquisition.com free training, machine transcribed audio), written PDF or page (Acquisition.com, exact text), X post (exact text), book (pointer only, never copied). Transcribed lines are paraphrase, not exact words.

## Book only topics (pointers, no book text)
These live in the paid books, not the free material. Summaries only; read the book for the method, and never invent the details.
* Free Goodwill ($100M Offers): a short chapter about giving value to others for free; see the book.
* Charge what it's worth, pricing chapter ($100M Offers): price to value gap and the virtuous cycle of pricing (the free course covers the outline, offers.md section 6).
* Trim and stack ($100M Offers): after listing every solution, cut high cost low value items and stack the rest into one offer.
* Guarantee types ($100M Offers): unconditional, conditional, anti guarantee, implied guarantee; the free course covers the outline, offers.md section 6.
* Bonus stacking ($100M Offers): bonuses that each solve a next problem, valued and named, often worth more than the core offer.
* Lead magnet build ($100M Leads): a step by step process for making a lead magnet; these notes only have the free outline in leads.md.
* $100M Lost Chapters: sold separately on shop.acquisition.com; not covered here.

## Files
offers.md, leads.md, pricing.md, sales.md, hiring.md, content.md, scaling.md, money-models.md, sources.md, hormozi-knowledge.md (all notes in one file)

## Caveats
* YouTube captions are auto generated; Acquisition.com course audio was machine transcribed (faster-whisper base.en) and has garbled stretches. Check the source before quoting word for word.